- ISBN13: 9781588521361
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
Whether you’re rising a use or perplexing to enhance your book of business, this brand brand new beam gives we a assistance we seek. From building a repute to building relationships, from maintaining existent clients to generating brand brand new business, Business Development for Lawyers: Strategies for Getting as well as Keeping Clients examines all a accessible techniques, on condition that we with a consultant insights as well as unsentimental tips we need to have them work for you. You’ll sense how to write for publications, have in effect presentations, network, hoop a media, get formula from participating in conferences as well as amicable events, follow up with contacts, set up relations with mention sources, tighten a understanding with prospective… More >>
Business Development for Lawyers: Strategies for Getting as well as Keeping Clients
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2 Comments
Realistic, in Plain english, easy strategies to implement. Simply Excellent. Period
The author, who served as the first president of the Legal Marketing Association, obviously understands the ins and outs of client development. Her clearly written book covers lots of important topics, including: cross selling, satisfying clients, building loyalty, and handling difficult client situations.
The author also tells attorneys how to build their reputations through effective marketing, public speaking and the like. She shares pointers on how to make ever-important networking easier and more effective.
Ms. Schmidt suggest a lot of good marketing strategies, some of which are tried and true; for example, she recommends that lawyers who are drafting written marketing materials (including their bios) should first carefully review those of their key competitors. This may seem obvious in its importance, but from my experience as a lawyer coach, all too few lawyers take the time to make this simple comparison. Perhaps after reading Ms. Schmidt’s book, more attorneys will do so, following her roadmap for good marketing and client development habits.