Ms. Coulter has created a user-friendly book with a list of highlights for each chapter, specific tools at each step of the process, and concrete examples to clarify points. Through this step-by-step approach and the many insider tips and examples, the author has created a road map to successful business development that both inspires and instructs.

For example, in the chapter on developing an individual marketing plan, she goes beyond the standard emphasis on identifying your target niche, by showing the reader how to identify referral sources serving the same market, as well as associations and industry publications within the target market that can serve as fruitful sources of writing and speaking opportunities.

Ms. Coulter has written a highly readable book filled with information that only an experienced and successful practitioner could impart. It is an important book for those who are new to business development and to experienced rainmakers as well. This book should be required reading for anyone who needs to understand and master the art of rainmaking.