WHAT IS THE BEST WAY TO BRING IN NEW CLIENTS TO A SMALL LAW FIRM WITHOUT SPENDING A FORTUNE?

I work for the really small, comparatively brand new law organisation in Boston, Massachusetts. We get many of the clients from counsel referrals, as well as which is awesome, though you need to move in the couple of some-more peculiarity clients per month. we have been put in assign of this task, with probably no budget, as well as we am anticipating somebody has a little proven / beautiful ideas. Thanks!

Related posts:

  1. CAN A LAW FIRM DEPOSIT A CLIENTS SETTLEMENT CHECK INTO A CLIENT FUND WITHOUT A POWER OF ATTORNEY?
  2. WHAT DOES A LAW FIRM DO WITH THE MONEY IN THE TRUST ACCOUNT WHEN YOU CAN’T FIND THE CLIENTS TO GIVE IT TO?
  3. IS IT ILLEGAL FOR A LAW FIRM TO CHARGE CLIENTS FOR A VOLUNTEERS TIME?
  4. HOW DO I REPORT A LAW FIRM THAT IS MISLEADING IT’S CLIENTS?
  5. BUSINESS DEVELOPMENT FOR LAWYERS: STRATEGIES FOR GETTING AND KEEPING CLIENTS

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3 Comments

  1. mstrobert
    Posted August 17, 2010 at 9:06 pm | Permalink

    So, you know what everyone is going to say. Chase Ambulances!

    Depending on what the firm specializes in, you should join business trade groups or the local chamber, or BBB. Attend the meetings and network.

    You may even want to sponsor an invormative meeting on a topic your firm specializes in.

  2. Lauren F
    Posted August 17, 2010 at 10:02 pm | Permalink

    If you specialize in a certain industry or field, then find out what trade magazines and newspapers cater to that group, and then offer to write an article about some legal aspect of that business. They love free or low cost content. For example, if your specialty is small business commercial contracts, find the magazines that publish to them.

    Also if you have a court case with an interesting (and public) outcome that you won, try to get a local newspaper to write about it (maybe from a “don’t try this at home” angle). You will need your client’s permission, of course.

    Or, try to find activities that are complementary to what you offer, and team up to offer joint services with an established provider. For example, if you do wills/trusts/estates, find a good financial planning firm and offer cross discounts if they give you clients and vice versa. If you do real estate closings, find a good realty company and offer to do training for their new realtors in exchange for referrals.

  3. apple.wonton
    Posted August 17, 2010 at 10:04 pm | Permalink

    My best answer for you would to be using a blog to address the public that is shopping for legal services.

    Having a blog does a few wonderful things.

    Let’s say for instance, you are a personal injury lawyer that specializes in falls and car accidents. A blog is a very cheap and easily manageable solution.

    Being a lawyer who is marketing to a specific area, I would base the content concern primarily on location/service area and the nature of court cases and legal information on the types of cases that you cover.

    These will not only provide traffic for you, but also help build trust and authority to the community that you serve.

    I would consider blogging at least three times a week, and submitting your new blog posts to social bookmark sites, such as digg, stumbleupon and reddit.

    If you have any more questions, let me know

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